 
  
Creative Direction + Strategy + Event Branding + UI
End of reason sale (The Biggest Fashion sale in India) is the Flagship property for Myntra .
My role as the creative director was to build a strong creative proposition
and concept , improve the overall experience for the event through
business strategy planning, concept, communication , design and shoots
 
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
      EORSGameZone
Engagement
- Trending on Twitter organically for 11 out of 13 days 
- Engagement Rate of 11% -19% on instagram Vs BAU Average of 0.5%